Larry Wu is the founder of WUJU Foods, a brand dedicated to bringing bold Asian-inspired flavors to everyday kitchens. Growing up in a family of restaurateurs, he developed a deep appreciation for food as a bridge between cultures and launched WUJU to expand that legacy through packaged foods.

Branding/positioning

• Experience share on our rebranding journey, and how we found out that branding was our biggest core issue. This will hopefully provide insights into how you can avoid making the same mistake

• Considerations for traditional retail, like positioning to them, new buyers/category managers, money hungry retailers

This session is open to Connect members.