LAUSD Campaign Kickoff, Meet Donor Amanda Ma, Upcoming Workshop, & $70,000 in Scholarships Available
Dec 2017_Newsletter_Header

 LAUSD's Annual Charitable Giving Campaign Kicks Off!


"Sharing Brings Hope," Los Angeles Unified School District's (LAUSD) annual charitable giving campaign, kicked off on Jan. 30 at a Leadership Breakfast attended by District leadership and the 11 charities that participate in the campaign, including the Asian Pacific Community Fund.

Vivian Ekchian, LAUSD Acting Superintendent, recently encouraged leaders to continue their daily effort to have a profound and lasting impact on students, both in the classroom and through the annual charitable giving campaign.

The Sharing Brings Hope campaign coordinates the District’s fundraising into a single annual event, which spans from February 6 through April 6, 2018. The campaign provides employees, students, and their parents the opportunity to contribute to many different community organizations who provide services that invest in children and youth, strengthen families, promote higher education, health & wellness, and environmental, plus many more.

With over $551,000 was raised in 2017, the goal for 2018 is $650,000. You can make a difference today by supporting the LAUSD Charitable Giving Campaign. Asian Pacific Community Fund, along with 10 other organizations, are committed to giving back to the communities they serve. In total, funds were distributed to over 400 nonprofit organizations in 2017.

From now until April 6, you have the opportunity to support Asian and Pacific Islanders (APIs) in need by donating to the Sharing Brings Hope LAUSD Charitable Giving Campaign.

Here’s how:

1. Donate now – Designate your donation to APCF through LAUSD's Charitable Giving Campaign. Click here for the Payroll Designation Form.
2. Tell a friend about the Asian Pacific Community Fund and its Network
3. Get involved today – our Network needs people like you to volunteer

For additional information, click here

Donor Corner: Meet Amanda Ma

This month’s Donor Corner spotlight is on Ms. Amanda Ma, Founder & CEO of Innovate Marketing Group and Chairwoman of APCF’s Board of Directors:

“Giving is not just about making a donation. It is about making a difference.” – Kathy Calvin, President of the United Nations Foundation

This quote resonates with Amanda Ma, whose own family has a tradition of giving back – both in her native Taiwan and in the US. Growing up, Amanda witnessed her family’s philanthropy in action when her mother took her to orphanages, where as a young child she donated new school supplies. She also recalls visits on Thanksgiving to a local Ronald McDonald’s House to visit children receiving cancer treatment. Whenever there was a natural disaster, her family solicited donations to raise funds outside supermarkets. At an early age, Amanda says that it instilled a mindset that giving back is important and should be a part of her everyday life.

Now as an adult and owner of her own successful business, Amanda developed her own philanthropy as she joined the board of Asian Business Association (ABA) Los Angeles, a non-profit that offers resources and mentorship to local and small businesses. She also continues to support the Tzu Chi Foundation through her mother, having been on their campus in Taiwan and seeing firsthand their good work.

Amanda’s introduction to the Asian Pacific Community Fund came through a personal friend, Tony Yu. As Board Chairman at the time, Tony invited Amanda to join the board.

“As someone who is involved in our community, I knew about APCF as a reputable organization and its legacy of giving back to the API community,” Amanda explains her decision to join.

In just three years, Amanda has already served as co-chair of APCF’s annual “Fundraising For All Seasons” fundraising gala twice and was recently elected as Chairwoman in 2017, succeeding Tony Yu. She has also extended her expertise and time in leading two workshops as part of APCF’s API Nonprofit Capacity Building Program. Thanks to Amanda, APCF offered its first Fundraising Event Planning 101 workshop for API organizations at no cost in March 2017.

Back by popular demand based on positive feedback, Amanda returned to offer a 102 level workshop earlier this month on Feb. 6, 2018. As a guest speaker, Amanda volunteered countless hours working closely with APCF staff in crafting a tailor-made presentation, making sure to address all of their questions, concerns, and challenges unique to these nonprofits. It was an easy decision to offer these workshops, as she hopes that more API nonprofits are able to take advantage of this program and focus on building and improving their capacity.

“Our API Nonprofit Capacity Building Program workshops are personally my favorite offering of APCF!” Amanda shares. “APCF doesn’t provide just funds – we give nonprofits the resources to be successful and do the amazing work that they do in our communities.”

Building Asian American philanthropy to support API communities in need is central to Amanda’s vision for APCF as Board Chairwoman. She is encouraged by leaders in corporate philanthropy like East West Bank, who have been steadfast partners to APCF’s work for many years. At the same time, she hopes to start this philanthropy at an early age – like how she learned to give from her mother’s example. Despite her busy schedule as the owner and CEO of an events and experiential marketing agency, mother to two young children, and her active service on two nonprofit boards, she is also committed to lead by example.

“I make time to give back and I love it!” Amanda explains. “Together with others I’ve met on both APCF and ABA Boards, we all carve out time to give back to organizations and causes that we care about. Now that I have more experience and resources, I can leverage them to bring big value to the boards that I serve on.”

“If we don’t help our own people, who will?” Amanda asks.

To join in Amanda’s vision and APCF’s work in building Asian American philanthropy for our API communities, visit our Donor Services here for more information, or contact Chun-Yen Chen at or (213) 624-6400 x2.

To learn more of Amanda's philanthropic story, please click here.

Workshop Recaps: Fundraising Event 102 & Digital Marketing

On Tuesday, Feb. 6, APCF hosted a Fundraising Event Planning 102 workshop attended by 32 staff from over 20 nonprofits serving the Asian & Pacific Islander (API) community.

Led by Amanda Ma, Founder & CEO of Innovate Marketing Goup, the workshop was a follow-up to her 101 version offered in March 2017. Building on the overview she covered last time, Amanda provided a more in-depth training on special event trends in 2018, increasing event sponsorships, best practices on silent auctions, and how to approach fundraising beyond the annual gala.
As with the 101 workshop, the 102 workshop proved to be a hit with the nonprofits in attendance. "Amanda is so engaging and funny!" one non-profit staff commented. "She gave a lot of innovative ideas and tips that we'll be applying right away to improve our fundraising events."

To view more photos from the event, please click here.



APCF also held a Digital Marketing workshop on Monday, Feb. 15, featuring Kalika Nacion Yap and her team at Citrus Studios. A generous breakfast was sponsored by Arthur Rieman and The Law Firm for Non-Profits for the 30 staff from over 20 nonprofit organizations in attendance.
This presentation was also a follow-up and back by popular demand after the Social Media 101 workshop last year with Citrus Studios. Along with Kalika, Erika Brechtel and Alia Henson covered the top trends in digital marketing, best industry practices on optimizing views of videos on different social media platforms, developing editorial calendars, and how to be effective in reaching supporters based on changing algorithms. 
Audience feedback was also overwhelmingly positive for this workshop. Given the ever changing landscape of social media and digital marketing, many agreed that this topic should be offered on an annual basis; APCF has offered this workshop almost every year in recent years.
To view more photos from the event, please click here. 

Both workshops are part of APCF's Asian & Pacific Islander Nonprofit Capacity Building Program and are offered to local nonprofits serving the API community at no cost.

Event: Marketing, Branding & Communications 101 Workshop  


Click here to register now

Opportunity: 2018 APCF Operating Grant  


Click here to apply now

Scholarships Available


$70,000 in Scholarship Awards Available
Deadline to apply is 11:59PM - Wednesday, March 28, 2018

The Royal Business Bank scholarship program is available to high school seniors planning to attend college in Fall of 2018 and who reside in Los Angeles County, Orange County, Ventura County or Clark County - Nevada.
The Taiwanese American Scholarship Fund program is available to high school seniors and 1st year college students of Taiwanese descent seeking to obtain higher education at a university in the U.S. in Fall of 2018.

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Invest in People, Change Lives, and Be the Difference

Donate online or via check made payable to the Asian Pacific Community Fund.

  Asian Pacific Community Fund
1145 Wilshire Boulevard, Suite 105
Los Angeles, CA 90017
(213) 624-6400
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